Posted on October 6, 2012 at 9:45 am

I almost swallowed my oatmeal the wrong way when I saw this commercial Friday morning for the HP Officejet Pro printer. Put your knitter hat on when you watch it and see if you see what I saw:

Let's break it down, shall we?

Picture 4

Look at those sleeves! (he has a cabled sweater in inside out, it's probably warmer that way)

Picture 3

Look at the Lopapeysa! With chickens!

and this one:

Picture 9

and this one:

Picture 11

 the kids wear Noro:

Picture 8

And yellow!

Picture 7

(I love it, gathering around the laser printer as the new family hearth)

The mom has a great sweater on too,

Picture 10

note the colored jeans! So on-trend.

And in case you missed it, Iceland! If you were thinking from all the knitters traffic in that direction this summer that Iceland is suddenly the place to be, you might be right!

Evidence?

Picture 13

and this authentic looking bulletin board:

Guesthouse

That little notice is for The Herring Guesthouse in Siglufjordur, the northernmost town in Iceland (which is where I think this ad was filmed). It's a real thing: the homemade ad, the notice board, the town. The whole commercial is steeped in authenticity, thanks in large part to the knits. I am going to go watch it again.

For many reasons, this makes me happy.